How to recognize and overcome behavioral biases when investing Discover your hidden biases Review these common behavioral biases that might be influencing your investment decisions, and ask yourself if any resonate with you. Common behavioral biases that can influence your investment decisions ANCHORING Relying on an initial piece of information as the primary reason for a decision HERD MENTALITY Following what other investors are doing OVERCONFIDENCE Believing that your own judgment is more reliable than it really is CONFIRMATION BIAS Seeking out opinions that agree with your own RECENCY BIAS Placing more weight on recent events than past events to inform future outcomes LOSS AVERSION Being more sensitive to a loss than a gain of the same amount ENDOWMENT EFFECT Valuing investments you own more highly than the current market value REPRESENTATIVENESS Ignoring real probabilities in favor of an event or individual piece of information These biases all stem from human nature, which means nearly every investor is susceptible to them at some point. But there are steps you can take to mitigate the potential negative effects of bias on your own investment performance. Steps to mitigate bias in your investment performance. 1 DEVELOP A FINANCIAL PLAN: Create context for all investment decisions that follow. 2 FOLLOW A PROCESS: Ensure well-defined, repeatable actions that remove emotion from your decisions. 3 STAY THE COURSE: Stick to your plan no matter what happens in the market. INTERNATIONAL HEADQUARTERS: THE RAYMOND JAMES FINANCIAL CENTER 880 CARILLON PARKWAY // ST. PETERSBURG, FL 33716 // 800.248.8863 // RAYMONDJAMES.COM RAYMOND JAMES © 2025 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. © 2025 Raymond James Financial Services, Inc., member FINRA/SIPC. Investment products are: not deposits, not FDIC/NCUA insured, not insured by any government agency, not bank guaranteed, subject to risk and may lose value. 24-BDMKT-6707 KS 1/25 Source: Morningstar Direct, Mind the Gap 2023.