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Louise Rider

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  • Winston-Salem AB-3WP
    100 N Main St Ste 2400 Winston Salem, NC 27101-4015 T: 404.275.4655 F: 336.306.5053 TF: 800.553.6015
    Map and Directions Map and Directions

Thoughtfully constructed investment portfolios

As your dedicated financial guide, we work with you to select an investment strategy for you based on your unique goals and needs using institutional-quality portfolio options. The Raymond James Freedom portfolios employ a systematic process to manage risk and return – all backed by sophisticated research and due diligence. Working closely with us, an investment approach similar to that used by the most sophisticated institutions is now within your reach.

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A simpler way to approach a complex universe of choices

The diversified portfolios available through Raymond James are suited to a wide range of objectives and offer the confidence of knowing your investments will be monitored on an ongoing basis, with regular rebalancing.

Investment Management

Investment Management

02/17/2020
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A disciplined, knowledgeable team

The Raymond James Asset Management Services team offers you the advantage of dedicated, professional researchers to develop strategies with a broad range of objectives. Our expansive research team brings hundreds of years of combined industry experience – which we put to work for clients like you.

Your Investing Style

Income-seeking investors

  • Choices that prioritize cash flow and investments designed to generate income
  • May be appropriate for investors who may not have the flexibility to tolerate elevated levels of market volatility

For growth-oriented investors

  • Designed to maximize total return
  • May be appropriate for investors seeking greater growth potential over a longer time horizon

For socially conscious investors

  • Align your investment choices with your values
  • Transparency into what you own and the impact of your investment

For investors seeking a place to start

  • Diversified portfolios
  • Can be accessed with a lower minimum investment than other portfolio options

Related Resources

Freedom Market Commentary with Nick Lacy, CFA

Chief Portfolio Strategist Nick Lacy, CFA, shares his perspective on the market themes shaping 2025 and what may lie ahead for investors.
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Markets & Investing

Market Views

Stay informed with our Market Views video, where Iris Wang, CFA, Vice President of Portfolio Management, explores the driving forces behind the AI boom.
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Building Investment Portfolios With An Innovative Approach

01/25/2026
An innovative, disciplined approach to building portfolios sets Raymond James Asset Management Services apart.
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Markets & Investing

Providing Flexibility to Meet Your Individual Goals

02/17/2020
Set your financial future in the right direction and know that Raymond James will be there to help keep your goals on track.
Read

Markets & Investing
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Partner with us and set your financial future in the right direction.

Reach out to learn more

Further information on the funds comprising each available Freedom strategy is available in the each fund's prospectus, which can be obtained through my office. Investors should carefully consider the investment objectives, risks, charges and expenses of the funds in the Freedom strategy before investing. The respective prospectus contains this and other information about each fund and should be read carefully before investing.

In a Freedom Program advisory account, clients pay an annual asset-based wrap fee, assessed quarterly. The wrap program fee includes advisory services provided by both Asset Management Services and your financial advisor, brokerage services and custody in a single wrap fee. In deciding to pay an asset-based advisory fee rather than commissions, clients should understand that the fee may be higher than a commission alternative during periods of lower trading. Advisory fees are in addition to the internal expenses charged by mutual funds and other investment company securities. To the extent that clients intend to hold these securities, the internal expenses should be included when evaluating the costs of an advisory account subject to an ongoing asset-based fee. Clients should periodically re-evaluate whether the use of an advisory account subject to an asset-based fee continues to be appropriate in servicing their needs. Additional considerations, conflicts and risks, as well as the program fee schedule, is available in the firm’s Form ADV Wrap Program Brochure, available at https://www.raymondjames.com/legal-disclosures. Investing involves risk and you may incur a profit or loss. This is not a securities offering. There is no assurance that any investment strategy will be successful. The Freedom Program is one of many advisory account program offerings. Asset allocation and diversification does not ensure a profit or protect against a loss.

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The future at your fingertips

Louise Rider

Raymond JamesRaymond James
  • 100 N Main St Ste 2400 Winston Salem, NC 27101-4015
  • T: 404.275.4655
  • F: 336.306.5053
  • TF: 800.553.6015
  • Map & Directions
  • Map & Directions

Raymond James financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact our office for information and availability.


Links to external content or websites, if provided, are for information purposes only. Raymond James is not affiliated with and does not endorse authorize or sponsor any of the listed websites or their respective sponsors. Raymond James is not responsible for the content of any website or the collection or use of information regarding any website's users and/or members.

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