The broader equity markets have changed dramatically in the last two decades from the dawn of electronic trading, algorithms and dark pools, but the method of disposition for concentrated equity holders has not.
In order for a concentrated equity holder to make an informed liquidity decision, it is absolutely necessary to have institutional access and information in order to maximize their IRR and limit their impact on the market. That said, most feel that by having institutional access they need to sacrifice something – their anonymity. With anonymity being of paramount concern, most have settled on the idea that the retail coverage model is their only choice – that they would prefer to sacrifice the speed and quality of their execution under the presumption that their anonymity is better protected.
We have selected the best of what is available in terms of both process and execution and consolidated it on one platform based on the below four core principles: